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Measuring Success

How do you define success?
Do you know how your current conversion results are measured?

  • Are you measuring from Gross referrals?
  • Or from Net referrals?
  • Or from Net of Net? (This reflects only what is actually completed and sent to DSS and approved.)

Do you know what is realistic or attainable for your facility?

  • Is your facility in an urban or suburban area?
  • Do you have a preponderance of maternity and/or pediatric care?
  • Does your state require retroactive certification?
  • Does your state require disability for Medicaid?

You should be measuring:

  • Gross conversion percentage
  • Net conversion percentage
  • Speed to conversion (The percentage recovered in 90 days or less from referral.)
  • Percentage of patients screened prior to discharge


How do you measure success?
There is only one objective methodology for measuring dollars returned to the bottom line:

Gross Conversion Percentage - Calculated counting every self-pay referral. Refer via electronic download and save the daily data in monthly totals.

Net Conversion Percentage - Should be gross number of referrals minus only

  1. Returned, patient has insurance
  2. Returned, not qualified, ineligible due to income or assets

YOU CANNOT OBJECTIVELY MEASURE SUCCESS USING NET OF NET.
It is worse than a meaningless measurement because you are losing revenue but are unaware of it.